Here's Exactly What I'd Say on a Discovery Call (Episode 276)
OK first things first so we’re on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determ...
15 Huhti 27min
Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275)
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwar...
8 Huhti 31min
Your Next Copywriting Client Isn’t Online (Episode 274)
When you think of “networking,” what do you think of? 😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 😫 Memorizing an elevator pitch that ends up feeling sa...
1 Huhti 37min
In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)
If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it ou...
25 Maalis 39min
"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author wh...
18 Maalis 41min
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...
11 Maalis 25min
Writing Inclusive Copy (Episode 270)
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your co...
4 Maalis 21min
"Say Yes and Figure It Out Later" - Michelle's Story
You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium...
25 Helmi 36min
