#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony
Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about you and the apps you use? For the last couple years...
7 Kesä 202325min
#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If yes, wh...
7 Kesä 202322min
#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% perce...
7 Kesä 202331min
#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/hour). O...
5 Kesä 202340min
#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew...
29 Touko 202357min
#148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins
The retail market, and fashion in particular, has been going through some dramatic changes. The impact of COVID-19 on fashion brands was huge - people were forced to start using mobile apps to buy the...
15 Touko 202337min
#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco
First-party data. Spoiler alert - we aren’t gonna be talking about what data you can collect from your first party in college or your political affiliation. No - today the topic on the table is how th...
8 Touko 202326min
#146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar
ChatGPT. By now this AI tool’s name is so familiar to you, it took only a few months for the OpenAI breakthrough Artificial Intelligence tool to touch so many business and non-business related areas. ...
1 Touko 202329min
