#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp
Back in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the necessity to retain app users, by having a solid str...
21 Marras 202236min
#128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs
I remember a few years ago there was an app industry-wide research conducted with tens of thousands of app developers to reveal what it was like for them to be a part of the mobile app ecosystem. One ...
14 Marras 202228min
#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch
Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly. For the app industry...
7 Marras 202232min
#126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound
On this podcast, we had app marketers, developers, advertisers, and experts in various areas of the app industry. All these people shared their expertise, gave their take on challenging questions, and...
31 Loka 202231min
#125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship
Imagine you have your bakery shop. I’m sorry if you’re listening to this episode before your lunch but it will help me to make the point :-) Anyway, you see people coming through the door every day an...
24 Loka 202217min
#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketin...
On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors and y...
11 Loka 202218min
#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually, it happens when you take a holistic approach and...
3 Loka 202221min
#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work. In fact, I’m sorry to say, b...
26 Syys 202223min
