#46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX
It’s undeniable - when it comes to mobile advertising, performance - is what you’re looking from your online advertising partner first and foremost. Nobody would argue with that. But then comes the se...
23 Marras 202036min
#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio
Paid social campaigns are what our today's guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in charge of an app growth from a pre-launch to million...
16 Marras 202023min
#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group
An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them avidly discussing how to gain more loyal app users ...
9 Marras 202019min
#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat
App Subscriptions - right now they feel so familiar and omnipresent. Need some examples? Do you watch movies on Netflix? Listen to music on Spotify? Get things delivered by Amazon Prime? Many app deve...
2 Marras 202038min
#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital
Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users? O...
26 Loka 202032min
#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit
App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know abo...
19 Loka 202020min
#40: App Success in 2020 with Darius Mora CMO at Reflectly
Question to you - as an app marketer - how do you deal with stress and anxiety in everyday life to set yourself up for success? Listen to music, read a book, open a favorite app or journal your though...
12 Loka 202021min
#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic
App retention has been one of the most heated app marketing topics. Let's put it this way. What would you say if people buy your masterpiece but only to get through a few pages or the first chapter a...
5 Loka 202023min
