EP42 | Casey Graham (Gravy) - How to combat involuntary churn with a human-first approach
I wish you a happy new year, and hope you are having a great start of the year! Today on Churn.fm, we have Casey Graham, CEO and Founder of Gravy, a subscription payment recovery service that helps co...
1 Tammi 202043min
EP41 | Carl Gold (Zuora) - Why fighting churn starts with finding the right metrics
Today on Churn.fm, we have Carl Gold, Chief Data Scientist at Zuora, and the author of the upcoming book, Fighting Churn with Data. We talked about why Carl decided to write a book about fighting chur...
25 Joulu 201948min
EP40 | Gen Furukawa (Retainable) - Retention is the key to successful marketing: why marketers should pay more attention to churn
Today on Churn .fm, we have Gen Furukawa, founder of Retainable and former VP of Marketing at Jungle Scout. In this episode, Gen shared how he previously dealt with churn and retention as the VP of Ma...
18 Joulu 201936min
EP39 | Megan McMullin - How MeetEdgar reduces churn by scaling a personal onboarding experience and building a community
Today on the show, we have Megan McMullin, Outreach Lead at MeetEdgar. In this episode, we discussed in-depth how MeetEdgar uses office hours, webinars and educational content as a channel to talk to...
11 Joulu 201942min
EP38 | Marvin Liao (500 Startups) - Why customer retention is a key metric for seed-stage investments
Today on Churn.fm, we have Marvin Liao, an experienced startup advisor, and Partner at 500 Startups, specializing in seed-stage investments. Marvin shared his thoughts on how churn and retention affec...
4 Joulu 201930min
EP37 | Josh Garofalo (Sway Copy) - Customer retention starts with copywriting: how to attract the right customers with your copy
Today on the Churn.fm, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy. We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging co...
27 Marras 201950min
EP36 | Adam Dorrell (CustomerGauge) - You’re using Net Promoter Score (NPS) wrong! Segmentation is the 🔑 key to retention
Today on Churn.fm, we have Adam Dorrell, the CEO and Founder of CustomerGauge. In today's episode, we talked about the importance of Net Promoter Score or otherwise know as NPS, why it's more than ju...
20 Marras 201936min
EP35 | Corey Haines - How Baremetrics collects HONEST feedback from churning customers
Today on Churn.fm, we have Corey Haines, Head of Growth at Baremetrics In this episode, we talked about the "dirty little secret" most companies have when it comes to their customer churn rate, what ...
13 Marras 201940min
