CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Jaksot(144)

Episode 88: Confidence, competence and credibility: The value of Chartered status

Episode 88: Confidence, competence and credibility: The value of Chartered status

Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. I...

21 Joulu 202330min

Episode 87: How to have a squiggly career

Episode 87: How to have a squiggly career

Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If ...

7 Joulu 202333min

Episode 86: Using LinkedIn to unlock the creative potential of B2B

Episode 86: Using LinkedIn to unlock the creative potential of B2B

Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, h...

23 Marras 202334min

Episode 85: Formula E and the race towards a more sustainable sporting future

Episode 85: Formula E and the race towards a more sustainable sporting future

How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and r...

9 Marras 202333min

Episode 84: The positive impact of advertising with Good Loop

Episode 84: The positive impact of advertising with Good Loop

What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for...

26 Loka 202328min

Episode 83: What makes a great marketing leader?

Episode 83: What makes a great marketing leader?

What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for t...

12 Loka 202333min

Episode 82: How to start your own marketing agency

Episode 82: How to start your own marketing agency

In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to ...

28 Syys 202333min

Episode 81: The evolution of technology and its impact on marketing

Episode 81: The evolution of technology and its impact on marketing

In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course direct...

26 Heinä 20231h 1min

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