From Nervous to Fully Booked: Abby’s First Year as a Fractional CMO
When Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in marketing,” she says, “but I’d never combined them with...
12 Elo 202517min
Email Strategy for 2025: What You NEED to Know as a Marketer
Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.In this episode, I’m joined by Emily Claire, founder of...
17 Heinä 202543min
How to Generate Leads as a Fractional CMO with Suzy Crawford
Struggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually work.Susie Crawford, former Google marketing exec and ...
8 Heinä 202540min
Inside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMO
What does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the p...
2 Heinä 202539min
How to Know If You’re Ready to Be a Fractional CMO (Even If You Don’t Feel Like You Are)
You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up.In this episode, we’re unpacking the real reason so many experience...
24 Kesä 202515min
How to Get Over the Fear of Rejection: What’s Really Keeping You From Your Goals
If you’ve ever held yourself back from posting, pitching, or showing up because you were afraid of being judged, rejected, or just not “ready” - this episode is going to shift something for you.In th...
18 Kesä 202530min
How to Use Evergreen Funnels in Your Clients Strategies as a Marketer
Evergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, funnels don’t work the way they expect.So, what separ...
17 Kesä 202533min
Should You Ever Work for Free as a Marketer or Fractional CMO?
I got an email recently that really made me think. It was from someone who turned down an unpaid speaking opportunity within my program, firmly stating that they don’t work for free - and honestly? I ...
10 Kesä 202514min
