CMO School

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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Why Clients Don’t See You as A Leader (And How to Fix It)

How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re will...

24 Maalis 14min

What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,It starts with mapping out a campaign or launch…and quickly turns into building timelines...

17 Maalis 22min

What I Do (and Don’t Do) With Hiring for Clients as a Fractional CMO

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly...

10 Maalis 11min

Three Ways to Get Clients as a Fractional CMO (No Audience Needed)

You don’t need a huge audience to get Fractional CMO clients.But you do need to stop approaching sales like a freelancer.If you’ve been posting educational content, creating freebies, or “putting your...

3 Maalis 25min

How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons F...

24 Helmi 15min

What I Do (and Don’t Do) With Social Media as a Fractional CMO

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shoul...

17 Helmi 11min

What I Do (and Don’t Do) With KPIs as a Fractional CMO

10 Helmi 13min

What Founders Need From Marketers and Fractional CMOs with Heather Chauvin

Why do founder–marketer relationships break down so often — even when everyone has good intentions?In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honest...

20 Tammi 42min