CMO School
CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

Jaksot(45)

Three Ways to Get Clients as a Fractional CMO (No Audience Needed)

Three Ways to Get Clients as a Fractional CMO (No Audience Needed)

You don’t need a huge audience to get Fractional CMO clients.But you do need to stop approaching sales like a freelancer.If you’ve been posting educational content, creating freebies, or “putting your...

3 Maalis 25min

How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See

How to Price Yourself as a Fractional: CMO Real Rates + The Biggest Mistakes I See

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons F...

24 Helmi 15min

What I Do (and Don’t Do) With Social Media as a Fractional CMO

What I Do (and Don’t Do) With Social Media as a Fractional CMO

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shoul...

17 Helmi 11min

What I Do (and Don’t Do) With KPIs as a Fractional CMO

What I Do (and Don’t Do) With KPIs as a Fractional CMO

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shoul...

10 Helmi 13min

What Founders Need From Marketers and Fractional CMOs with Heather Chauvin

What Founders Need From Marketers and Fractional CMOs with Heather Chauvin

Why do founder–marketer relationships break down so often — even when everyone has good intentions?In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honest...

20 Tammi 42min

How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See

How to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I See

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons F...

13 Tammi 12min

The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner

The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner

If you’re leading marketing in 2025, you can’t afford not to understand AI.In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 ...

9 Tammi 59min

How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients

How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures...

16 Joulu 202516min

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