CMO School

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)

Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhe...

14 Heinä 5min

How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies

The advice to "use AI to work faster" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking d...

7 Heinä 11min

Why I'm Not Taking On More Clients (Even Though I Could)

Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get...

30 Kesä 11min

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures....

23 Kesä 13min

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call.The advi...

16 Kesä 13min

What To Do When Your Fractional CMO Client Has No Team To Execute

The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.Every Fractional CMO will eventually land a client who doesn't ha...

9 Kesä 17min

Can I Be A Fractional CMO If I've Never Been A CMO Before?

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode i...

2 Kesä 7min

Stop Posting on Social Media to Get Clients as a Fractional CMO

Posting on social media is one of the least effective easy to get clients as a Fractional CMO.I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most...

26 Touko 7min