At Booking.com, Innovation Means Constant Failure
Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. ...
3 Syys 201925min
Should a Pension Fund Try to Change the World?
Harvard Business School professors Rebecca Henderson and George Serafeim discuss the impact investing efforts of Hiro Mizuno, CIO of GPIF, Japan’s government pension fund. He says that improving corpo...
20 Elo 201929min
Super Bowl Ads Sell Products, but Do They Sell Brands?
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storyte...
6 Elo 201933min
JUUL: Leading the Vaping Revolution
In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular...
16 Heinä 201923min
The Controversial History of United Fruit
Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands I...
2 Heinä 201920min
In the Platform Economy, Upwork Searches for Better Matches in the Cloud
Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign.
25 Kesä 201948min
Can Khan Academy Scale to Educate Anyone, Anywhere?
Khan Academy is an online global education nonprofit launched by Sal Khan with the audacious mission to “provide a free world-class education for anyone, anywhere.” Harvard Business School professor B...
18 Kesä 201929min
Israel Turns 70: Does It Need a Rebrand?
Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvar...
4 Kesä 201928min
