Commerce Insights

Commerce Insights

Woolman helps brands and retailers build profitable, responsible, and growing omni-channel and digital commerce solutions using Shopify Plus. Commerce Insights by Woolman is a bi-weekly podcast featuring interesting guests from the digital commerce landscape. Visit our website: woolman.co

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Ep. 24: Why Shopify 2.0? Upgrading benefits & finding the perfect theme (Feat. Joonas Toroi, Design Lead)

Ep. 24: Why Shopify 2.0? Upgrading benefits & finding the perfect theme (Feat. Joonas Toroi, Design Lead)

What are the benefits of Shopify 2.0? What is available in the theme store currently that brands should take advantage of? With so many options these days, it can be difficult to know which one is the...

6 Helmi 202321min

Ep. 23: Expanding to the UK as a D2C brand (Feat. Tim Richardson, Founder of Fern Studios)

Ep. 23: Expanding to the UK as a D2C brand (Feat. Tim Richardson, Founder of Fern Studios)

Is it a good time to enter the UK market? ⏱ As a D2C brand, what should you consider and prepare for? In this episode, Mikko Rekola (Chief Evangelist, Woolman) and Hain Joubert (Managing Partner, Wo...

30 Tammi 202322min

Ep. 22: How loyal customers are created with advanced customer segmentation

Ep. 22: How loyal customers are created with advanced customer segmentation

Do you truly know who your customers are? 💡 As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer. Are you relying on old customer segment...

16 Tammi 202315min

Ep. 21: How buying behaviour is changing eCommerce

Ep. 21: How buying behaviour is changing eCommerce

Is Tik Tok the new Google? How are new regulations affecting buying behaviour? What value do brands need to bring in the future? 🧐 Dive into this episode with Chief Evangelist Mikko Rekola & Growth...

9 Tammi 202317min

Ep. 20: How to master omnichannel retailing in 2023

Ep. 20: How to master omnichannel retailing in 2023

As we enter the new year and a new era of commerce - we wonder: what does omnichannel retailing look like in 2023? How do you build a successful omnichannel strategy to wow your customers? In this ep...

2 Tammi 202324min

Ep. 19: The future of Shopify (Feat. Dave Wileman, Shopify Head of Sales in Northern Europe)

Ep. 19: The future of Shopify (Feat. Dave Wileman, Shopify Head of Sales in Northern Europe)

The last episode of the year is a special one ✨ We welcomed Shopify's Head of Sales in Northern Europe, Dave Wileman, to the studio on his visit to Helsinki. He brings his perspective on the Nordics m...

27 Joulu 20229min

Ep. 18: Risk assessment in the digital landscape? What D2C brands should know

Ep. 18: Risk assessment in the digital landscape? What D2C brands should know

What happens when things don’t go as planned? 👀 Sadly, risk assessment is not as commonplace in eCommerce as in traditional business - but it is just as vital to avoid looming disasters. What should...

19 Joulu 202210min

Ep. 17: Why you should outsource data management services?

Ep. 17: Why you should outsource data management services?

Why should a brand consider outsourcing parts of data management? 🧐 In this episode, Data Expert Mikko Rekola shares insights into the benefits of data outsourcing services and what you should pay a...

12 Joulu 202214min

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