Copywriters Podcast

It’s the day before the day of the night before Christmas as we put this on the air, and a very unknown year looms ahead. One thing for sure, no matter what happens: The market will be more unforgi...

23 Joulu 202433min

So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering: Have you figured out how to delight your customers and fatten up your bank account? If ...

16 Joulu 202429min

For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an accide...

9 Joulu 202432min

Have you ever heard a song and thought, “Dang! How did they do that? I wish my copy was that catchy!” Well, Nathan and I have thought the same thing and in fact pondered the similarities between wri...

2 Joulu 202431min

Ever wonder why some copywriters consistently crush it while others struggle to get conversions? This episode dives deep into the Five Stages of Copywriter Awareness—a transformative framework that ...

25 Marras 202430min

Once you’ve finished your copy, the anxiety begins. And it almost always boils down to the answer to this question: How good is this copy–really? When people ask me to critique their copy, they’re ...

18 Marras 202431min

Today we’re going to do another episode of “Just because it’s a story, it’s not a hero’s journey story.” What I mean by that is, many people have been misleading copywriters and salespeople for a whi...

11 Marras 202431min

It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted. And along with them, new demands and n...

4 Marras 202431min