Copywriters Podcast

If you would like your lead magnets to perform better and get you more qualified prospects and customers, wouldn’t it make sense to look at the most popular form of engagement in the world for some cl...

28 Loka 202430min

Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked a...

21 Loka 202437min

The term “cult” has become such a loaded word lately. People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it. Yet, are all cults bad? ...

14 Loka 202428min

Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is bett...

7 Loka 202431min

Job one for a copywriter is getting and keeping attention. We always give that our best shot. But there are some situations where you need to do this more intensely, and you don’t want to come across...

30 Syys 202428min

Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting. One word is a first-grade word and the second word is a fou...

23 Syys 202434min

You know FAQs – that list of frequently asked questions, and answers? Are they a copywriting chore you would just as soon avoid? Well, today I’d like to offer a different way to look at them. As a h...

16 Syys 202427min

OK, finally. You’ve got your copy written. At least your first draft. Now what? That’s what a subscriber to the podcast asked me on youtube a few weeks ago. The best I can do to answer that questi...

9 Syys 202432min