Copywriters Podcast

If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a t...

24 Kesä 202432min

I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice. But I reconnected with my old mentoring client Jason Parker last week. By “old,”...

17 Kesä 202430min

When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that ve...

10 Kesä 202432min

First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted. It’s important for copywriter...

3 Kesä 202427min

Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. Th...

27 Touko 202428min

Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)! We’ve all ...

20 Touko 202435min

After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out? There are several good ways to double-check, but I don’t think there’s one more fun tha...

13 Touko 202429min

If you’re a copywriter and you’re itching to build a business, what should you do? You probably have many options. But if you’d like to know whether building your own agency is the right way to go, w...

6 Touko 202429min