Copywriters Podcast

After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out? There are several good ways to double-check, but I don’t think there’s one more fun tha...

13 Touko 202429min

If you’re a copywriter and you’re itching to build a business, what should you do? You probably have many options. But if you’d like to know whether building your own agency is the right way to go, w...

6 Touko 202429min

Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower. But don’t stop there. Because the difference between a story and a ST...

29 Huhti 202429min

If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely im...

22 Huhti 202427min

Today we have a special edition of the Old Masters Series. I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins an...

15 Huhti 202423min

Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print. He added that knowing how to sell...

8 Huhti 202428min

For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in ...

1 Huhti 202430min

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publishe...

25 Maalis 202436min