Branding That Increases Sales
We’re back with Bill Schley, the New York Times Bestselling Author and award-winning Brand Specialist. I’ve gotten to know Bill well over the past few months, working with him on the launch of his new...
23 Touko 202231min
Copywriting for Life, with Rabbi Evan Moffic
If today’s guest looks familiar to you, that might be because you’ve previously seen Rabbi Evan Moffic on Fox News or CNN, where he is frequently called in for commentary and analysis on events in the...
9 Touko 202227min
Lightning Fast First Draft, with Kevin Rogers
Let’s welcome back for his third time on Copywriters Podcast, Kevin Rogers. No matter what we do, we can’t seem to scare him away. No, actually, we’re really grateful to have him back. Kevin has been ...
2 Touko 202228min
What You Didn’t Know About Charging Higher Prices, with John Williamson
I’m going to tell you three words that can help you charge higher prices than you’re charging now — even higher prices than your competitors. Those words are “emotional risk displacement.” To be hones...
25 Huhti 202224min
How to Lock-In Your Customer’s Attention, with John Williamson
By popular demand, we’re back with the always surprising John Williamson today. He’s going to talk about a serious problem every business faces, and some ready-made solutions to this problem. John is ...
18 Huhti 202223min
The 5 Lightbulbs of Copy, with Billy Broas
People start out writing copy all kinds of different ways. But how many times have you heard, “It all started with beer?” I’m not talking about drinking a beer. I’m talking about brewing your own bee...
11 Huhti 202229min
Kevin Rogers: Humor In The Era Of 'Woke'
Just like Tom Hanks knows how to make movies, Kevin Rogers knows how to navigate comedy. Really. He spent years as a professional stand-up comedian, sharing the stage with other great comics like Chri...
4 Huhti 202237min
What You Need To Change To Write Copy
These days, more and more people from more and more backgrounds are thinking about writing sales copy, or actually doing it. The main reason is the number of online business has exploded. This is due ...
28 Maalis 202236min
