Copywriters Podcast

Looking for some tips on how to get over the blank page blues? We've got you covered. This week's episode is all about how to get started when you're in a slump. I used to take a lot of road trips, e...

26 Kesä 201732min

When you watch a show on TV like “Law and Order” or “NCIS,” the detectives are mighty impressive. They efficiently rule out innocent subjects and nail the killers – all inside of 60 minutes! And how d...

19 Kesä 201729min

Special Episode with copywriting legend John Carlton, on the topic of "Copywriting Is a Team Sport" Key takeaways: - Beginning and intermediate copywriters need mentors and critiques on their work. Bu...

11 Kesä 201740min

Stephen Covey famously said "seek first to understand, then to be understood." Too bad most copywriters skim over this important part of selling. For many copywriters, market research is just too diff...

5 Kesä 201731min

Bullet points can be tricky to get right, but they pay off big when you do. This week's episode will teach you how. An Afghanistan vet and his wife went to the housewares department of a “big box” st...

29 Touko 201728min

Ask any experienced, successful salesperson what the single best form of selling is, and you’ll nearly always get back the same answer: “Demonstration.” That’s why savvy car dealers let customers take...

22 Touko 201727min

Birds and airplanes don’t always get along so well. Just ask Sully Sullenberger, the Air Force Academy graduate. On January 15, 2009, Captain Sullenberger was piloting a commercial flight on an Airbus...

15 Touko 201730min

I was recently watching a video sales letter from an investment advice publisher. The narrator told the story of Steve Jobs, in 2008, walking in the hills of San Jose, California, with one of Apple’s ...

3 Touko 201728min