Episode 007 - Copywriting Research
Stephen Covey famously said "seek first to understand, then to be understood." Too bad most copywriters skim over this important part of selling. For many copywriters, market research is just too diff...
5 Kesä 201731min
Episode 006 - How to Write Better Bullets
Bullet points can be tricky to get right, but they pay off big when you do. This week's episode will teach you how. An Afghanistan vet and his wife went to the housewares department of a “big box” st...
29 Touko 201728min
Episode 005 - Stories That Demonstrate
Ask any experienced, successful salesperson what the single best form of selling is, and you’ll nearly always get back the same answer: “Demonstration.” That’s why savvy car dealers let customers take...
22 Touko 201727min
Episode 004 - The Hero's Journey
Birds and airplanes don’t always get along so well. Just ask Sully Sullenberger, the Air Force Academy graduate. On January 15, 2009, Captain Sullenberger was piloting a commercial flight on an Airbus...
15 Touko 201730min
Episode 003 - Problem-Solution Headlines
I was recently watching a video sales letter from an investment advice publisher. The narrator told the story of Steve Jobs, in 2008, walking in the hills of San Jose, California, with one of Apple’s ...
3 Touko 201728min
Episode 002 - Laziness Headlines
In the late 1970s, famous copywriter Joe Karbo rocked the direct marketing world with his full-page newspaper ads. The headline was: “The Lazy Man’s Way To Riches.” Many people thought this was revolu...
2 Touko 201723min
Episode 001 - Curiosity Headlines
There’s nothing quite like watching little kids staring at wrapped-up presents under the Christmas tree. They’re so excited. They know they’re supposed to wait until Christmas to open the presents, bu...
1 Touko 201725min
Episode 000 - Introduction
David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast. What's it all about? Listen to find outDownload.
30 Huhti 201732min
