The Superman Syndrome
Do you ever wonder why the superstars in copywriting, and in other fields, got there? A friend of mine, Dr. Ben Mack, told me about a book that has some unique insights on the subject. I’ve met a lo...
23 Syys 201925min
Writing In Your Client's Voice
Justin Blackman of Pretty Fly Copy knows his way around marketing, branding, and copywriting. He’s worked with clients ranging from Red Bull and 5-Hour Energy to info-marketing guru Amy Porterfield an...
16 Syys 201928min
Back To School With Napoleon Hill
It’s September, and at least when I was a kid, this was back to school month. Now, if you could do it all over again, what would you want to learn that they never taught you in school? Me, I would hav...
9 Syys 201924min
Content Marketing That Brings Home The Bacon with Brian Basilico
Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped...
2 Syys 201926min
The 5 Puzzle Pieces
This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick aro...
26 Elo 201932min
Mindset… Messaging… Money
Linda Perry is a copywriter in a couple niches, but she’s on with us today to share something most copywriters could not talk about the way she can. Linda is a mindset coach, and she came about her kn...
19 Elo 201922min
The King of Creativity
In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn...
12 Elo 201925min
Apple's War Against Email Marketers
Imagine a day in the future when you can’t use lead magnets or other opt-in marketing methods to get new customers. Imagine that you can’t use outbound telemarketing anymore either. Now imagine that t...
5 Elo 201930min
