
Getting Paid a Percentage
In the opening of the movie “Echo In the Canyon,” the late Tom Petty is showing Bob Dylan’s son, Jakob, a Rickenbacker 12-string electric guitar. He plays about six chords, stops, and says, “You can’t...
16 Joulu 201927min

Mastermind Groups: The Inside Story
Our guest today comes to us through the magic of the Internet from Galicia, Spain — and he knows a lot about mastermind groups. Whether you know what a mastermind group is or not, you’ll know more abo...
9 Joulu 201933min

Adventures in Empathy
On the podcast Masters of Scale, LinkedIn founder Reid Hoffman interviewed Brian Chesky, CEO of Airbnb. Chesky tells of advice he got 10 years ago, when the company barely had any customers at all. He...
2 Joulu 201925min

Copywriting for Consistent Cash Flow
Our guest today Adam Bensman is both state-of-the-art and very old-school. Let’s start with the old-school part: Adam started out as a door-to-door salesman. I call that “old school” because, well, fi...
25 Marras 201927min

The 3 Temptations of Copywriting
The famous investor Warren Buffett is famous for saying that when it comes to investing, he has two rules: 1) Never lose money. 2) See rule #1 To be sure, Warren Buffett hasn’t ALWAYS been able to fol...
18 Marras 201924min

Ethical Copywriting with Matt Rizvi
Direct response copywriter Matt Rizvi has worked with famous people known for being strong independent thinkers who focus on the power of the individual. People like Dr. Ron Paul, the congressman from...
11 Marras 201932min

John Carlton: A Master Speaks About Copywriting, Part 2
Legendary copywriter and teacher John Carlton returns from last week. Thousands of copywriters and entrepreneurs have learned from Carlton. He still gets royalty checks every month for ads he wrote de...
4 Marras 201929min

John Carlton: A Master Speaks About Copywriting
Our guest today is John Carlton. In case you don’t know who he is, maybe you haven’t been paying attention. But you definitely should. John has been a force of nature in copywriting and copywriting ed...
28 Loka 201926min



















