Perry Mason Copywriting Secrets
The TV series “Perry Mason” was an important part of my youth. It also turns out the writer who originally created the characters for the show was, for a time, the world’s best-selling author. With m...
3 Kesä 201929min
Ben Settle's Email Marketing Horror Stories
Our guest today is notorious and endlessly fascinating: Ben Settle. He’s an email specialist, author, anti-professional, and novelist. People go nuts over Ben. Including me. I once wrote to him, “You’...
27 Touko 201928min
Saved by the Copywriters Podcast
Our returning champion is copywriter Doug Pew. He was kind enough to be a guest a couple of months ago, when he talked about The Music of Copywriting. Doug is currently working on a couple of books ab...
20 Touko 201928min
Stop Leaving Money On The Table
With Brandon Frederickson Brandon is a stock market guru, turned marketer - turned copywriter. He’s managed product launches for the likes of Jeff Walker and he’s currently a copywriter for Stansberr...
13 Touko 201925min
Entertainment and Copywriting
Three books I’ve been picking through for other projects, from entertainment fields, reminded me of the way we’re writing copy today: Music, the Brain, and Ecstasy, by Robert Jourdain The Writer’s Jou...
6 Touko 201937min
Storytelling, Research and The Art of The Con with Richard Armstrong
Richard Armstrong is a top A-List copywriter and I’m proud to say he’s my friend. He’s written for all the big mailers: Agora, Boardroom, Rodale, Kiplinger’s, Reader’s Digest, and many others. The lat...
29 Huhti 201945min
Secrets of the Close
A row of dominoes can shed some light on the secrets of the close in copywriting. So can • Picking an apple • Checking out at the grocery store • Asking someone to marry you What do all these things h...
22 Huhti 201926min
3-D Copywriting
Our show today features superstar public speaker and Internet marketing trainer Tom Antion, who shares some expert info about the red-hot topic of public speaking for copywriters and business owners. ...
15 Huhti 201929min
