Subject Matter Expert In A Hurry
When I was but a wee lad, not even 40 years old yet, I worked in the Chicago News Bureau of McGraw-Hill as a correspondent for a number of niche business magazines. One of my most important clients wa...
21 Loka 201926min
From Screenwriter to Copywriter to Super-Screenwriter
Our guest today, Adam Gilad, is a prolific entrepreneur, author, speaker, film producer and global teacher. He’s also a skilled copywriter, and that’s how he’s made a lot of his ventures grow. For e...
14 Loka 201929min
The Four Emotions of Copywriting, Part 2, with Kyle Milligan
Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you...
7 Loka 201935min
The Four Emotions of Copywriting, with Kyle Milligan
Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you...
30 Syys 201928min
The Superman Syndrome
Do you ever wonder why the superstars in copywriting, and in other fields, got there? A friend of mine, Dr. Ben Mack, told me about a book that has some unique insights on the subject. I’ve met a lo...
23 Syys 201925min
Writing In Your Client's Voice
Justin Blackman of Pretty Fly Copy knows his way around marketing, branding, and copywriting. He’s worked with clients ranging from Red Bull and 5-Hour Energy to info-marketing guru Amy Porterfield an...
16 Syys 201928min
Back To School With Napoleon Hill
It’s September, and at least when I was a kid, this was back to school month. Now, if you could do it all over again, what would you want to learn that they never taught you in school? Me, I would hav...
9 Syys 201924min
Content Marketing That Brings Home The Bacon with Brian Basilico
Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped...
2 Syys 201926min
