Episode 062 - Accessing Emotion Part 2
Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’s a...
25 Kesä 201830min
Episode 061 - Accessing Emotion Part 1
Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell. But sometimes I like them – not as advertising, really, but as w...
18 Kesä 201828min
Episode 060 - Copywriting Your Resume with Donald Burns
Donald Burns once helped the world's most hated man find a job. How'd he do it? By using copywriting methods while writing his resume. After all, what is a resume, if not a sales pitch for yourself? D...
11 Kesä 201833min
Episode 059 - Copywriting and Content with Daisy Luther
Despite what the rock group the Buggles told us, video did NOT kill the radio star. Our guest in today's special Report from the Field, Daisy Luther, appears regularly on 830 stations through the Gene...
3 Kesä 201837min
Episode 058 - The Amazing Power of Surprise In Copy
Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and...
28 Touko 201829min
Episode 057 -The Secret of Instant Understanding
My girlfriend has a dog named Sheila, and Sheila’s an Australian Shepherd. Now, Australian Shepherds are working dogs and they always seem to need to have a job to do. Last Tuesday, Deb was sitting do...
21 Touko 201823min
Episode 056 - Growing a 9-Figure Business
Today we’ve got another Report from the Field, and our special guest, our returning champion, is Joe Schriefer from Agora Financial. Joe, thanks for coming back! So here’s what we’re going to talk abo...
14 Touko 201836min
Episode 055 - The Big Idea, the Agora Financial Way
Featuring Joe Schriefer We’ve talked about the Big Idea on the show before, but we have a report from the field today with the best expert I know or know of on this topic, Joe Schriefer. Just on the s...
6 Touko 201840min
