Copywriters Podcast

A few weeks ago, we had Joe Schriefer on the podcast in a special “Reports from the Field” episode. Joe said something that changed my life, and I’ve been thinking about ever since. As you may remembe...

9 Heinä 201826min

I was looking at a new online MasterClass by Judd Apatow, a film director who specializes in comedies. His bio said he got started in the business at age 15 as a dishwasher at a comedy club… and, you ...

2 Heinä 201828min

Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’s a...

25 Kesä 201830min

Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell. But sometimes I like them – not as advertising, really, but as w...

18 Kesä 201828min

Donald Burns once helped the world's most hated man find a job. How'd he do it? By using copywriting methods while writing his resume. After all, what is a resume, if not a sales pitch for yourself? D...

11 Kesä 201833min

Despite what the rock group the Buggles told us, video did NOT kill the radio star. Our guest in today's special Report from the Field, Daisy Luther, appears regularly on 830 stations through the Gene...

3 Kesä 201837min

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and...

28 Touko 201829min

My girlfriend has a dog named Sheila, and Sheila’s an Australian Shepherd. Now, Australian Shepherds are working dogs and they always seem to need to have a job to do. Last Tuesday, Deb was sitting do...

21 Touko 201823min