Episode 056 - Growing a 9-Figure Business
Today we’ve got another Report from the Field, and our special guest, our returning champion, is Joe Schriefer from Agora Financial. Joe, thanks for coming back! So here’s what we’re going to talk abo...
14 Touko 201836min
Episode 055 - The Big Idea, the Agora Financial Way
Featuring Joe Schriefer We’ve talked about the Big Idea on the show before, but we have a report from the field today with the best expert I know or know of on this topic, Joe Schriefer. Just on the s...
6 Touko 201840min
Episode 054 - Reports from the Field with Nathan Faser
There’s an old concept in direct response called “dry testing.” Basically, it means you sell the product before you have it. I’ve heard questions about whether it’s legal to do this with physical prod...
30 Huhti 201834min
Episode 053 - Fear and Greed
Meeting with editor from large subscription newsletter publisher in 2006, at conference. Editor didn’t understand copy all that well – joked that “In our copywriting department, we have two divisions:...
23 Huhti 201826min
Episode 052 - The Giant Trust-Builder
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Ge...
16 Huhti 201829min
Episode 051 - Dressing Up Your Offer
So, I recently bought a new piece of music equipment. It came with a lot of bells and whistles, including: Opening – Eqs and Compressors Supercharger GT 99 Passive EQ 149 Vari Comp 99 Enhanced EQ 149...
9 Huhti 201828min
Episode 050 - Copywriter Plus
Show’s today about what I’m calling “Copywriter-Plus.” As things have become very competitive in the world of copy, this is a new strategy I’ve discovered that could help every copywriter who takes ad...
2 Huhti 201827min
Episode 049 - Reports from the Field - Victor Urbina
Today we’re starting a new special feature of the Copywriters Podcast. It’s called Reports from the Field. These are interviews with people who are not merely EXPERTS – they are also practitioners. Ri...
26 Maalis 201830min
