Episode 058 - The Amazing Power of Surprise In Copy
Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and...
28 Touko 201829min
Episode 057 -The Secret of Instant Understanding
My girlfriend has a dog named Sheila, and Sheila’s an Australian Shepherd. Now, Australian Shepherds are working dogs and they always seem to need to have a job to do. Last Tuesday, Deb was sitting do...
21 Touko 201823min
Episode 056 - Growing a 9-Figure Business
Today we’ve got another Report from the Field, and our special guest, our returning champion, is Joe Schriefer from Agora Financial. Joe, thanks for coming back! So here’s what we’re going to talk abo...
14 Touko 201836min
Episode 055 - The Big Idea, the Agora Financial Way
Featuring Joe Schriefer We’ve talked about the Big Idea on the show before, but we have a report from the field today with the best expert I know or know of on this topic, Joe Schriefer. Just on the s...
6 Touko 201840min
Episode 054 - Reports from the Field with Nathan Faser
There’s an old concept in direct response called “dry testing.” Basically, it means you sell the product before you have it. I’ve heard questions about whether it’s legal to do this with physical prod...
30 Huhti 201834min
Episode 053 - Fear and Greed
Meeting with editor from large subscription newsletter publisher in 2006, at conference. Editor didn’t understand copy all that well – joked that “In our copywriting department, we have two divisions:...
23 Huhti 201826min
Episode 052 - The Giant Trust-Builder
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Ge...
16 Huhti 201829min
Episode 051 - Dressing Up Your Offer
So, I recently bought a new piece of music equipment. It came with a lot of bells and whistles, including: Opening – Eqs and Compressors Supercharger GT 99 Passive EQ 149 Vari Comp 99 Enhanced EQ 149...
9 Huhti 201828min
