Copywriters Podcast

I remember when I was a kid, I asked my dad about the cigarettes he was smoking. Very sarcastically, he repeated words from a commercial: "For the best combination of filter and good taste, Kent satis...

7 Tammi 201827min

Have you ever see a musician who's like this unimpressive guy, sort of could fade into the background at the drop of a pin. Then he picks up an instrument, and he's like in a different universe. What ...

1 Tammi 201834min

I was at a marketing conference and ended up sitting next to a woman named Maya who had the most unusual briefcase I'd ever seen. I asked her about it and she said, I got it at the Coach store. I was ...

23 Joulu 201729min

They say that laughter is the best medicine. It can uplift the soul. It can make people fall in love with you. But it's one of the hardest things to accomplish in writing. And that's doubly so when i...

17 Joulu 201735min

Getting started is often the hardest thing for a new copywriter to do. That's why we invited Kevin Rogers on the podcast to shed some light on the topic. Kevin is the head of the Copy Chief community...

11 Joulu 201726min

My friend Michael owns a sushi restaurant in my neighborhood in San Francisco. His place is one of a dozen, maybe dozens, in the neighborhood - I've never taken time to count all of them. Even though ...

3 Joulu 201735min

I started teaching writing 30 years ago, and one of the biggest challenges my students always seemed to face was the amount of time it took to write. This of course was especially true for people who ...

26 Marras 201731min

Copywriters are solitary creatures who spend large amounts of time alone. Yet the good ones understand quite a bit more about human motivations and behaviors than almost anyone else, including most pr...

20 Marras 201733min