Copywriters Podcast

I started teaching writing 30 years ago, and one of the biggest challenges my students always seemed to face was the amount of time it took to write. This of course was especially true for people who ...

26 Marras 201731min

Copywriters are solitary creatures who spend large amounts of time alone. Yet the good ones understand quite a bit more about human motivations and behaviors than almost anyone else, including most pr...

20 Marras 201733min

When I first got into writing copy, I was having a hard time finding any good information about how to do it. So I took every seminar I could and read every book I could find. It was exhausting, and f...

13 Marras 201726min

The other day I was watching a TV interview with a Hollywood actor in his 80s. The interviewer asked him, "What do you think of all the new movies with special effects and robot characters?" The actor...

5 Marras 201727min

I remember a few years ago I had had it up to here with all the bulky, complicated audio equipment cluttering up my house. I needed something simpler, faster, better. I called BH Photo Video in New Yo...

29 Loka 201733min

I saw a story on quora.com about Arnold Schwarzenegger. Before he became California's governor and while he was still a bodybuilder, he was walking down Venice Beach in southern California. Two young ...

23 Loka 201735min

With a few years of success under my belt as a copywriter, I started to notice there were two types of clients who were approaching me. The first kind of client was way better at what they did than th...

15 Loka 201733min

Whenever you look at a bestselling book by a celebrity or a politician, the chances are better than good the so-called "author" didn't actually write it. A ghostwriter did. Good ghostwriters command f...

8 Loka 201731min