NFTs And Why You Should Care (Guest Greg Oakford)
The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technol...
24 Helmi 202253min
Turning On The TAP To Generate Leads (Guest Adam Posner)
The topic we will be covering is “TAP”, TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audie...
4 Helmi 202240min
Selling The Value Of Marketing (Guest Campbell Davies)
The topic we will be covering is “Selling The Value of Marketing”, we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchise...
10 Elo 202136min
What Is The Creator Economy? (Guest Juan Mendoza)
The topic we will be covering is “The Creator Economy”, we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becomi...
7 Touko 202145min
Implementing Marketing Technology (Guest Marta James)
The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to ...
13 Tammi 202159min
Building The Agencies Of The Future (Guest Michael Napolitano)
The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be del...
6 Joulu 202051min
Loyalty & Personalisation (Guest Elisse Jones)
The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance w...
15 Syys 202035min
The Rise Of Marketplaces (Guest David Brice)
The topic we will be covering is the “Rise Of The Marketplaces”, we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market. My...
21 Elo 202038min
