eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Jaksot(624)

Discover the perfect DTC Playbook with DTC veteran Mike Stevens

Discover the perfect DTC Playbook with DTC veteran Mike Stevens

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.And one could say he was one of the DTC pioneers w...

13 Kesä 202235min

Growing a fashion brand to over 7 figures with Charys Caldarella from Styelle Swim

Growing a fashion brand to over 7 figures with Charys Caldarella from Styelle Swim

Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit €1 million this year. The growth is coming from DTC sales A...

6 Kesä 202232min

Growing a reusables brand to £5m a year with Helen Rankin from Cheeky Wipes, inc Klaviyo tips

Growing a reusables brand to £5m a year with Helen Rankin from Cheeky Wipes, inc Klaviyo tips

Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008. Selling reusable baby wipes, period products, nappies and more. ...

30 Touko 202234min

The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl

The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl

In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not ...

23 Touko 202233min

Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio

Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio

Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and ritu...

16 Touko 202238min

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags...

9 Touko 202237min

Klaviyo Research - Sustainable eCommerce

Klaviyo Research - Sustainable eCommerce

I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing. There is a HU...

2 Touko 202235min

10 eCommerce Marketing Tips from our latest Virtual Summit

10 eCommerce Marketing Tips from our latest Virtual Summit

Our brand new eCommerce MasterPlan Virtual Summit is live NOW. Catch ALL the replays for FREE now at eCMP.info/summit ---In this episode, Chloe gives us a rundown of one top tip from each of the 10 ex...

25 Huhti 202231min

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