eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 s...

13 Huhti 201931min

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k. --- Download our ebook... ...

6 Huhti 201930min

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pour...

31 Maalis 201930min

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using trad...

24 Maalis 201933min

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women...

17 Maalis 201927min

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers...

10 Maalis 201933min

Marketing and growing a craft supplies store with Alana Banks of Fridays Off

Marketing and growing a craft supplies store with Alana Banks of Fridays Off

Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving s...

3 Maalis 201928min

Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well

Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well

Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for...

24 Helmi 201931min

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