eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Subscription eCommerce - what you need to know with subscription specialist Stefan Pretty

Subscription eCommerce - what you need to know with subscription specialist Stefan Pretty

If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepren...

28 Huhti 201831min

Influencer marketing with Rob Kessler of Million Dollar Collar

Influencer marketing with Rob Kessler of Million Dollar Collar

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan ...

21 Huhti 201829min

Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs

Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in...

14 Huhti 201833min

Product Packaging to get into the retail store, and bought by the customer. With Greg Corey

Product Packaging to get into the retail store, and bought by the customer. With Greg Corey

Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix...

7 Huhti 201834min

South American eCommerce Pierre Larose of Calcathai: delivery, virtual team, localisation

South American eCommerce Pierre Larose of Calcathai: delivery, virtual team, localisation

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £2...

1 Huhti 201834min

Shopify DTC brand Natural Birthing Company share how they grow sales 60% a year

Shopify DTC brand Natural Birthing Company share how they grow sales 60% a year

Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to custome...

25 Maalis 201836min

Takeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerce

Takeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerce

This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer. --- Download our ebook... https://ecmp.info/ebook 50...

23 Maalis 201828min

Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs

Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs

Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking ...

18 Maalis 201838min

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