Why Forecasts are Bottlenecked by Creative Diversity
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and creative production. Forecasting isn’t just about pre...
26 Elo 202540min
The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data,...
25 Elo 202525min
Why right now is the best time to dial in your spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting mod...
19 Elo 202527min
How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real q...
15 Elo 202535min
Understanding Spend vs. aMER, and Spending Power
In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful f...
14 Elo 202536min
CTC Summit '25: An inside look at CTC’s exact client growth strategy
Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems. Discover how ...
12 Elo 202523min
What is the future of eCom? on DTC Hotline Episode 1
In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm o...
8 Elo 202537min
The Secret That Prepares Accelerator Brands for 8-Figure Success
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode...
7 Elo 202547min
