Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Inside CTC’s New Strategic Partnership: What's Next?

Inside CTC’s New Strategic Partnership: What's Next?

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experimen...

15 Heinä 202530min

Meta's Attribution Settings Don't Matter Anymore

Meta's Attribution Settings Don't Matter Anymore

In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.What you’ll discover:...

10 Heinä 202517min

 3 Moves to Save Your Brand From Financial Collapse

3 Moves to Save Your Brand From Financial Collapse

Is your brand feeling the squeeze? You’re not alone.In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates a...

8 Heinä 202518min

Are Ecommerce Brands Suddenly Failing?

Are Ecommerce Brands Suddenly Failing?

Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analys...

3 Heinä 202545min

6 Questions That Expose Weak Brands

6 Questions That Expose Weak Brands

Are you building a resilient brand or just delaying the inevitable?In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survi...

1 Heinä 202510min

Can We Save the $1M Challenge? – We’re $577K Short

Can We Save the $1M Challenge? – We’re $577K Short

We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal.In this episode, Luke Austin breaks down:What’s working (returning...

26 Kesä 202510min

The Future of Ads According to Meta (Straight from the Summit)

The Future of Ads According to Meta (Straight from the Summit)

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episod...

24 Kesä 202545min

Meta's New Setting Beat Our Old Campaign by 18%

Meta's New Setting Beat Our Old Campaign by 18%

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.In this episode of the Podcast, Richard is joined by Tony and McCay to break down the resu...

19 Kesä 202517min

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