Reflections on Failure & Growth
As 2022 comes to a close, those of us in the ecommerce industry have more questions than answers: Where can you find hope in the midst of failure? What are the constants in a deeply unpredictable worl...
28 Joulu 202239min
How to Stabilize Your Growth
There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. Th...
21 Joulu 202226min
Forecasting CAC in Uncertain Times
With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertain...
14 Joulu 202231min
BFCM 2022 Was Huge. But What Does That Mean for 2023?
Black Friday/Cyber Monday was bigger than ever this year. Inflation is also at its highest level in four decades. So what does this seeming paradox mean for your ecommerce business moving forward? In ...
7 Joulu 202216min
Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss the second principle of the Enterprise Scaling Guide...
1 Joulu 202231min
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode, we take a break from our regular content and revisit our post-Black Friday recap ...
23 Marras 202218min
We (Didn’t) Sell Bambu Earth
What kind of business wins despite the volatility that surrounds them? In this episode, Taylor and Richard discuss Taylor and 4x400’s decision to sell skincare brand Bambu Earth, and the macroeconomic...
16 Marras 202229min
Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk common arguments for pulling back spend ahead of Black Friday. “We are here to affirm...
9 Marras 202223min
