EP016: Matching Ads to Specific Emotions
Today Sarah Levinger, a Consumer Behavior Strategist, joins the show to discuss how emotions drive most of our purchase decisions. We discuss the influence of emotions on purchasing behavior and the n...
13 Syys 202450min
EP015: Getting Specific Through the Funnel
Follow JenLinkedin InstagramSummaryJen Johnson from Union Brands joins the podcast to discuss their unique business model and the challenges they face in D2C acquisition. Through the conversation Alex...
16 Elo 202433min
EP014: Enabling the Creative Strategist
SummaryIn this conversation, Lex and Alex discuss the role of a creative strategist in the e-commerce industry. The role has evolved to encompass the entire customer acquisition process, from ad creat...
9 Elo 202433min
EP013: The Hub & Spoke Method
Follow Alex:Twitter - https://x.com/alexmceaLinkedin - https://www.linkedin.com/in/alexmceachern/SummaryIn this episode, Alex discusses the concept of creative velocity and how it can be applied to ad...
2 Elo 202417min
EP012: Demystifying The Demo
Follow Tyler:Linkedin - https://www.linkedin.com/in/tylernetherton/Talk to him in person ;) - https://www.fermatcommerce.com/book-a-callSummary:In this conversation, Alex and Tyler discuss what you c...
26 Heinä 202433min
EP 011: More Than a Product
Follow Steeve:Twitter - https://x.com/steevevakeesLinkedin - https://www.linkedin.com/in/steevevakees/Email - steeve@fermatcommerce.comSummary:In this conversation, Alex and Steeve, the VP of Account ...
19 Heinä 202432min
EP010: Using FERMÀT to Drive First Order Subscriptions
Follow Max on Twitter - https://x.com/MaxLanglois3SummaryMax Langlois, Head of Growth at DOSE, joins Alex to discuss growth and acquisition strategies for direct-to-consumer brands. They focus on the ...
12 Heinä 202434min
EP009: The Core Four Ad Destinations with Grace Stern
SummaryAlex and Grace discuss the four most popular places for brands to send ads to and the pros and cons of each. They also talk about how FERMÀT can level up those destinations with tips and tricks...
28 Kesä 202433min
