EP008: Forever Links and The Roadmap with Azi Hussain
Previous Episodes We Mentioned:Erin from CADDIS - https://youtu.be/drNM1Rgsss8?si=YDUa-EuZuI7BnMw8Josh from FERMÀT - https://youtu.be/zeounIiLes4?si=e8h30wXi9608MB37SummaryIn this conversation, Alex M...
21 Kesä 202433min
EP007: Managing an Ever-Evolving Ad Account with Ryan Sondhi
Today we're covering the Facebook ad account, including common mistakes, changes in strategies, and the importance of testing and optimization. We also cover the role of CRO (conversion rate optimizat...
14 Kesä 202431min
EP006: WTF is FERMÀT
In this episode of FERMÀT FRIDAY, we welcome a very special guest, Aaron Orendorff, the VP of Growth at FERMÀT. Aaron and Alex discuss how they have begun to refer to FERMÀT and how it's redefining fu...
7 Kesä 202432min
EP005: FERMÀT is My Proving Ground with Erin Silvia
In this episode of FERMÀT FRIDAY, we welcome our first customer guest to the podcast. Erin Silvia, Director of Marketing at Caddis, joins us to discuss her journey and how Caddis has been using FERMÀT...
31 Touko 202433min
EP004: Beautifully On Brand with Sarah
Sarah's Twitter - https://twitter.com/sarah_hermSummaryIn this conversation, Alex and Sarah discuss the importance of branding in performance marketing. They debunk the myth that performative experien...
24 Touko 202429min
EP 003: Coherence, Velocity, and Surface with Shreyas
SummaryIn this conversation, Alex and Shreyas discuss the perception of FERMÀT as a landing page builder and how it differs from traditional landing page builders. They highlight the importance of coh...
17 Touko 202435min
EP 002: Surprising Template Insights with Josh
Summary In this conversation, Alex and Josh discuss experimentation and FERMAT landing pages. They explore the different types of landing pages, including video landers and advertorials, and discuss t...
10 Touko 202434min
EP 001: FERMAT Curious with Rabah
SummaryIn this conversation, Alex and Rabah discuss the concept of hub and spoke and how it applies to acquisition and retention strategies. They explain how the traditional funnel model is becoming o...
3 Touko 202432min
