Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision science, transparency, and how buyers actual...
1 Kesä 33min
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-are-rational-its-th...
29 Touko 5min
AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale. In this episode, Ajit breaks down one of the biggest pricing challenges AI companies are abo...
25 Touko 30min
Buyer Insight: Credits Trade Clarity for Flexibility
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/credits-trade-clarity-for-f...
22 Touko 4min
Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy. In this episode, Dan breaks down the uncomfortable realit...
18 Touko 29min
Buyer Insight: If Buyers Can't Explain It, You've Not Sold It
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/if-buyers-cant-explain-it-y...
15 Touko 3min
The Four Conversations That Change How Buyers Decide with Blair Enns
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and consultants move from being treated like vendors ...
11 Touko 28min
Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-ai-is-making-saas-m...
8 Touko 4min
