Memecast #68: Perception is Reality
I like to run the following thought experiment. Imagine that I'm auctioning off a coffee mug. Auction it off in a classroom, or a keynote room, and maybe I can get people to bid say $15 for my coffee ...
27 Heinä 20222min
Pricing People as Consultants: Creating and Selling Value in Organizations with Sagar Thakur
Sagar Thakur is the Business Planning & Pricing Strategy guy at Outreach. He worked in SaaS Monetization Strategy at VMware, and he plays way too many instruments. In this episode, Sagar talks about t...
25 Heinä 202224min
Blogcast #64: Buyer's Value Journey Map
This is an Impact Pricing Blog published on June 15, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-value-journey-map/ If...
22 Heinä 20222min
Memecast #67: Perceived Value
We all want our salespeople to sell more value. What does that actually mean though? If we think about it, our customers, whether they be consumers or businesses, they buy value. They exchange money f...
20 Heinä 20221min
