Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Pricing People as Consultants: Creating and Selling Value in Organizations with Sagar Thakur

Pricing People as Consultants: Creating and Selling Value in Organizations with Sagar Thakur

Sagar Thakur is the Business Planning & Pricing Strategy guy at Outreach. He worked in SaaS Monetization Strategy at VMware, and he plays way too many instruments. In this episode, Sagar talks about t...

25 Heinä 202224min

Blogcast #64: Buyer's Value Journey Map

Blogcast #64: Buyer's Value Journey Map

This is an Impact Pricing Blog published on June 15, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-value-journey-map/ If...

22 Heinä 20222min

Memecast #67: Perceived Value

Memecast #67: Perceived Value

We all want our salespeople to sell more value. What does that actually mean though? If we think about it, our customers, whether they be consumers or businesses, they buy value. They exchange money f...

20 Heinä 20221min

Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education with Christine Carragee

Grants, Scholarships, and Loans as Huge Factors of Pricing in Higher Education with Christine Carragee

Christine Carragee has been working as Carragee Consulting's Business Consultant for more than six years now. She's done two different stints at the Vendavo – first as their Senior Pricing Consultant ...

18 Heinä 202221min

Blogcast #63: To Fee or Not to Fee?

Blogcast #63: To Fee or Not to Fee?

This is an Impact Pricing Blog published on June 8, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-fee-or-not-to-fee/ If you ...

15 Heinä 20223min

Memecast #66: Consumer Value

Memecast #66: Consumer Value

Last week, we talked about economic value and how businesses are able to calculate how much money are they going to make or save based on buying and using your product or solution. Sadly, consumers ca...

13 Heinä 20221min

Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison

Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison

Dale Harrison has been consulting in life sciences for seven years now, but he's been an executive in biotech for 16 years. Dale started his career as a physicist. In this episode, Dale shares how he'...

11 Heinä 202228min

Blogcast #62: The Power of Economic Value

Blogcast #62: The Power of Economic Value

This is an Impact Pricing Blog published on June 1, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-power-of-economic-value/ ...

8 Heinä 20222min

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