Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson

Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson

Barrett Thompson is a firm believer that applied advanced math and data science can significantly improve customer lifetime value. For more than 25 years, he has helped Fortune 500 companies improve p...

14 Loka 202431min

Blogcast: Value Is Created Twice

Blogcast: Value Is Created Twice

This is an Impact Pricing Blog published on August 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-created-twice/ If ...

11 Loka 20243min

Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

Claire Wang helps startup founders and solopreneurs pick a pricing model that ensures their long-term success. In this episode, Claire shares her journey of transitioning into her own consulting pract...

7 Loka 202429min

Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?

Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?

This is an Impact Pricing Blog published on August 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/southwest-airlines-new-sea...

4 Loka 20242min

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

With over six years of experience as a leader in marketing operations, Nathan Yeung helps mid-market businesses build, enhance, or support their marketing functions and drive value creation. As the Vi...

30 Syys 202428min

Blogcast: Stop Pre-Discounting

Blogcast: Stop Pre-Discounting

This is an Impact Pricing Blog published on July 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-pre-discounting/ If you...

27 Syys 20243min

How Effective Writing Shapes Pricing Strategy with Frank Luby

How Effective Writing Shapes Pricing Strategy with Frank Luby

Frank Luby is a writing partner and editor for business books, articles, and corporate communication and co-founder and CEO at Present Tense LLC. In this episode, Frank emphasizes the importance of cl...

23 Syys 202430min

Blogcast: The 5 Ws of Pricing

Blogcast: The 5 Ws of Pricing

This is an Impact Pricing Blog published on July 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-5-ws-of-pricing/ If you ...

20 Syys 20243min

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