Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Price Justification Techniques: Building Confidence in Sales with Mike Bosworth

Price Justification Techniques: Building Confidence in Sales with Mike Bosworth

Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniqu...

15 Huhti 202426min

Blogcast: Fear Stymies Your Growth

Blogcast: Fear Stymies Your Growth

This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growth...

12 Huhti 20243min

Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard

Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard

Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for s...

8 Huhti 202433min

Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts

Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts

This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-bi...

5 Huhti 20242min

The Collaborative Approach to Value Selling with Steve Laborda

The Collaborative Approach to Value Selling with Steve Laborda

Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and develo...

1 Huhti 202430min

Blogcast: Proven Value

Blogcast: Proven Value

This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-ga...

29 Maalis 20242min

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

This one is the 8 of Clubs from the Impact Pricing card deck.  Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what...

27 Maalis 20242min

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit ...

25 Maalis 202426min

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