Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
This one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often think we're in a price war with our competition. We think our competit...
10 Marras 20232min
Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
This one is the King of Clubs from the Impact Pricing card deck. Sadly, too many companies still use cost-plus pricing. We take the cost of manufacturing or creating something, we add a margin, and t...
8 Marras 20232min
Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla
Nikhil Kalla is a Global Pricing Manager at Ingersoll Rand who collaborates closely with regional pricing and global cross functional teams to drive projects that build pricing governance, create valu...
6 Marras 202333min
Blogcast: Why Your NRR Isn't Better
This is an Impact Pricing Blog published on September 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-your-nrr-isnt-bette...
3 Marras 20233min
Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value
This one is the King of Diamonds from the Impact Pricing card deck. We know that customers trade money for value. They're buying value, but what kind of value? There's lots of ways to break value up,...
1 Marras 20233min
Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger
As a consultant, author, advisor, and speaker, Scott K. Edinger creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. He is the aut...
30 Loka 202329min
Blogcast: Learning from iPhone Pricing
This is an Impact Pricing Blog published on September 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/learning-from-iphone-pr...
27 Loka 20232min
Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered
This one is the King of Hearts from the Impact Pricing card deck. We often think about, what is value? And we think of value-based pricing, it's what's a customer or buyer willing to pay. And so, the...
25 Loka 20232min
