The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove
Todd Snelgrove is the Senior Director; Value Advisory at SAP. He is a value advisor who helps companies get paid for the value they create. In this episode, Todd discusses the fundamental importance o...
22 Tammi 202432min
Blogcast: Growth Comes from Value
This is an Impact Pricing Blog published on December 14, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/growth-comes-from-value/...
19 Tammi 20245min
Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value
This one is the 10 of Hearts from the Impact Pricing card deck. Besides the alliteration of that meme, the two concepts are crucial. Pricing is possibly the most powerful marketing mix variable you ha...
17 Tammi 20242min
Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski
Maciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital businesses. He is also a lecturer and faculty at the ...
15 Tammi 202433min
Blogcast: Don't Do What Sirius XM Did
This is an Impact Pricing Blog published on December 7, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-do-what-sirius-xm-d...
12 Tammi 20243min
Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process
This one is the 10 of Spades from the Impact Pricing card deck. When we think about what a buyer's decision process is, think about the two decisions they have to make, 'will I' and 'which one'. And i...
10 Tammi 20242min
Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee
Jeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. His role includes developing intellectual property,...
8 Tammi 202432min
Blogcast: The Art of Pricing
This is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/classic-the-art-of-prici...
5 Tammi 20243min
