Maximising Performance Marketing ROI With Influencer Content
What if there was a hidden ingredient to performance marketing that could help brands drive higher ROI in their performance channels? Hint: this might actually be the case! Did you for example know t...
25 Tammi 202318min
Preference: The Secret to a Profitable Marketing Mix
In this week’s episode, we sat down with Kristian Melå, Co-founder and Head of Brand Partnership Advisory at Cure Media to sort out what essential role preference plays in when it comes to building a ...
18 Tammi 202315min
The Link Between Diversity, Inclusion and Profitability
We live in a world of diversity. Still, it’s surprising how little has changed when it comes to everyday consumer products. Nebe Al-mayahi is the brain behind the brand TEINT, which challenges the sta...
11 Tammi 202316min
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
That’s a wrap on season four of Influencer Marketing Talks - and what a season it’s been! With guests joining us from global brands such as Coca-Cola, TikTok and NYX, we’ve dug into every corner of in...
14 Joulu 202230min
Building Brand Love with NYX Professional Makeup
Founded in Los Angeles in 1999 and today one of the most popular beauty brands in the world - we’re talking about NYX Professional Makeup! Available worldwide both online and over at thousands of reta...
7 Joulu 202214min
What Research Says about Consumer Behaviour 2023 ft. GWI
What does something named “the lipstick effect” have in common with the economic downturn? Actually, a lot. With 2023’s economic situation, brands need to have a solid understanding of how to attract ...
30 Marras 202219min
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
Google data-driven influencer marketing and you’re going to get over 12,000,000 results all telling you what it’s about, why it’s important, and how you should be doing it. But is the very premise a ...
23 Marras 202226min
5 Ways to Grow Engagement on TikTok
Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure ...
16 Marras 202215min
