S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
How do you market a non-alcoholic, elderflower, THC beverage? If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positi...
7 Touko 202539min
S12 E4: Landing Pages: Tips, Tricks, and Ingredients
Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pa...
30 Huhti 202544min
S12 E3: The REAL Growth Lever Most Brands Overlook
What do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing con...
23 Huhti 202531min
S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)
Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise? Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk th...
16 Huhti 202533min
S12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank)
New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV. Nik’s got Kevin O’Leary of Shark Tank to give us the run...
9 Huhti 202531min
S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant)
What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups. Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking re...
27 Maalis 202540min
S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More
You asked, Nik’s answering. First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that...
19 Maalis 202540min
S11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPA
Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found. First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only run...
12 Maalis 202524min
