Landing Page Testing Politics with Sandra Niehaus
“Web Design for ROI” co-author, and Closed Loop Marketing Vp of User Experience Sandra Niehaus discusses the real-world political challenges involved in building a landing page optimization program.
11 Touko 200938min
Preparing Landing Pages For Testing with Eric J. Hansen
SiteSpect’s CEO Eric Hansen discusses their innovative non-intrusive landing page testing approach. By intercepting data from the Web server SiteSpect is able to redraw the page on the fly – reducing ...
4 Touko 200933min
Google Website Optimizer Myths Debunked with Trevor Claiborne
Google’s Trevor Claiborne discusses the common misconceptions around Google’s Website Optimizer A/B Split and Multivariate testing tool. Myth-busting ensues. Find out more about this powerful free too...
27 Huhti 200934min
Importance of Web Analytics with Jim Sterne
Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship to landing page opti...
20 Huhti 200934min
Performance-based Online Marketing with David Szetela
Tim interviews guest Clix Marketing CEO David Szetela (and host of WebmasterRadio.FM's PPC Rockstars) about the critical role of conversions in performance based marketing programs. Driving quality t...
13 Huhti 200933min
Writing for Conversions
Proper use of language and copy on a landing page, including the common mistakes that people make when writing for conversions. Tim Ash also discusses the need for short and easily-digestible content ...
16 Maalis 200932min
Importance of Landing Page Optimization
On the Premier episode, host Tim Ash discusses the importance of Landing Page Optimization as more webmasters look to improve the profitability of their online marketing programs.
9 Maalis 200930min
