How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising
Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy, and how brands can impro...
7 Heinä 13min
How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI
Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform that unifies cross-ch...
6 Heinä 20min
Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones
Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators. Takeaways Why creator marketing has become a must-have channel for brands.How PMG uses AI and...
2 Heinä 1h
How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss
Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of language to predict intent, i...
30 Kesä 12min
How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski
At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can me...
29 Kesä 24min
Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover
Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural relevance, AI adoption, brand...
26 Kesä 46min
Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart
From Cannes Lions, Ari Paparo sits down with Vibe.co CEO Arthur Querou, following the announcement that Walmart is acquiring Vibe.co. Arthur shares the company's journey from a French startup to a lea...
24 Kesä 8min
Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different
Andy Schonfeld, CRO of Tatari, joins Ari Paparo from Cannes Lions to discuss Tatari’s bold message to the DSP ecosystem, why programmatic TV only captures a fraction of the market, the evolution of co...
24 Kesä 14min
