Signal vs. Static: How We Get to True CTV Transparency
At Marketecture Live III in New York City, Mario Diez, Chief Executive Officer, Peer39, and David Nyurenberg, SVP of Digital, InterMedia Advertising, broke down the biggest challenge in CTV today: the...
13 Huhti 23min
Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor
John Hoctor, CEO of Newton Research, joins Ari Paparo and Eric Franchi to break down how AI agents are reshaping marketing analytics. From automating complex workflows to enabling faster experimentati...
10 Huhti 56min
The Publisher’s Guide to Thriving in the AI Era
Neil Vogel, Chief Executive Officer, People Inc., and Mark Stenberg, Senior Media Reporter, ADWEEK, share how modern publishers can survive and thrive amid declining search traffic and the rise of AI....
6 Huhti 24min
Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
Rob Emrich, Founder and Executive Chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is building a full-stack ad tech platform through ac...
3 Huhti 56min
The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
At Marketecture Live, Ari Paparo from Marketecture Media joins Philip Inghelbrecht, Co-Founder & CEO at Tatari, Bill Murray, Head of Growth and Performance at Warner Bros Discovery, and Michael Reidy,...
30 Maalis 25min
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Alicia Richardson, co-founder and managing partner of CrowdAxis and winner of the Markecture Live Startup Showcase, joins the pod to break down how brands approach experiential marketing, how to measu...
27 Maalis 54min
Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech
Terence Kawaja, founder and CEO of LUMA Partners, took the stage live at Marketecture Live to break down the collision of AI and advertising with his signature mix of candor and sharp analysis. While ...
23 Maalis 22min
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Melissa Burdick of Pacvue breaks down how commerce media is evolving beyond retail, why fragmentation is still the biggest challenge for brands, and how AI is reshaping product discovery across platfo...
20 Maalis 53min
