ABEMA’s Poker Strategy Mastering New Customer Acquisition
This analyzes ABEMA’s strategic marketing approach to acquiring new viewers by establishing poker as a mainstream "mind sport" alongside traditional games like mahjong and shogi. The platform addresse...
5 Helmi 5min
Four Steps from Fact to Action
This introduces a four-step framework designed to prevent reactive, ineffective decision-making by clearly distinguishing between facts and actions. The process begins with 1) phenomena, which are obj...
4 Helmi 4min
Tea Cafe Marketing - Starbucks and Gong cha Strategies
This analysis examines the strategic expansion of tea-specialty cafes in Japan through the contrasting approaches of Starbucks Tea & Cafe and Gong cha. Starbucks leverages its established reputation t...
4 Helmi 5min
Nara Medical University Branding Beyond Words and Designing the Experience
This explores how Nara Medical University effectively redefined its institutional identity by transforming abstract brand concepts into tangible experiences. Facing challenges such as a shrinking yout...
3 Helmi 5min
House Foods Curry Mixing Evolution of Customer Reality
House Foods achieved a significant marketing breakthrough by prioritizing customer behavior over traditional corporate dogma. While the company long viewed its curry roux as a finished masterpiece, da...
2 Helmi 4min
Takahashi Shoten - Mastering Trade Marketing
This explores the strategic implementation of trade marketing through the success of Sae Inoue, a top sales professional at the Japanese publisher Takahashi Shoten. Rather than focusing solely on prod...
1 Helmi 4min
SiKiTO: Redefining Value Through Seasonal Experience and Customer Insight
This describes SiKiTO, a successful subscription service by TRINUS that delivers seasonal tree branches directly to urban consumers and businesses. By engaging with customers, the company realized tha...
31 Tammi 4min
Kiseiju Parasites or Providers - Cultivating Business Value
This uses the classic manga Parasyte (Kiseiju) as a metaphorical framework to examine contemporary business ethics and corporate value. It highlights a pivotal plot twist where humans, rather than the...
30 Tammi 5min
