Marketing Talks

This explains the strategic organizational culture of Kurashicom, which operates the e-commerce site "Hokuou, Kurashi no Dougu Ten," by detailing how their business strategy is framed as a cohesive na...

14 Joulu 20254min

This presents an in-depth analysis of the 2,000 JPY bill's failure to achieve widespread adoption in Japan, using it as a case study for important marketing lessons. Despite being introduced for the m...

13 Joulu 20254min

This outlines how the used car company Gulliver applied Peter Drucker's management principles to its Google AI advertising operations to achieve superior results. It emphasizes Drucker's core philosop...

12 Joulu 20254min

This examines the shift in Tokyo Gas's brand strategy from focusing on functional value (providing gas and electricity) to establishing a greater social value or purpose. It explains that the company ...

11 Joulu 20253min

This provides a guide to understanding and implementing marketing, arguing that it is not a complex practice reserved for large companies but rather a fundamental business activity accessible to all. ...

10 Joulu 20255min

This analyzes business strategies for achieving sustainable growth and preventing internal competition, known as self-cannibalization, through successful product innovation and brand management. The f...

10 Joulu 20256min

This provides an in-depth analysis of the disruptive business model used by the Japanese eel restaurant chain, Unagi no Naruse, which has rapidly expanded to hundreds of locations within three years. ...

9 Joulu 20254min

This is an analysis of a House Foods marketing case study focusing on the successful launch of their three-color curry line, which achieved one million sales in under three months. The core message em...

8 Joulu 20253min