Pia Theater and Conference Part of Larger Whole Strategy
This is detail strategic launch of the Tokyo Tatemono Pia Theater & Conference, a versatile new venue developed by the ticketing giant Pia. This cultural space is designed to function as a smaller-sca...
31 Touko 6min
Sururi Market In and Product Out Redefining Chuhai for a New Generation
This analyzes Takara Shuzo’s strategic launch of "Sururi," a novel non-carbonated alcoholic beverage designed to appeal to younger consumers. By blending traditional shochu with fruit juice while remo...
30 Touko 5min
The Magic of Memos From Abstraction to Action
This examines a structured method for intellectual productivity based on the book The Magic of Memos by Yuji Maeda. This approach moves beyond simple note-taking by utilizing a three-step framework th...
29 Touko 6min
Kao Attack Customer-Centric Strategy for Innovation
This examines the strategic evolution of Kao Corporation’s flagship detergent brand, Attack, highlighting its shift from traditional powders to innovative liquid formats. It emphasizes the essence of ...
28 Touko 6min
Two-Story Value: Marketing Through Design and Storytelling
This explores how businesses can move beyond basic functional utility to create superior value through a two-story value structure. The first case illustrates how public toilets in Japan have been tra...
27 Touko 8min
Suntory BOSS Purpose Branding Through the Consumer's Context
This examines the strategic branding philosophy behind Suntory’s famous BOSS coffee line. Rather than focusing strictly on the physical product, the brand prioritizes the consumer's personal context a...
26 Touko 6min
Business Meeting Better Discussion in Three Points
This introduces essential strategies for aligning participants during professional meetings to ensure everyone is operating from the same perspective. It identifies three core pillars designed to reso...
25 Touko 7min
Onyasai Nabe Drinking Set Differentiation Through Customer Value
This analyzes a strategic marketing shift implemented by the Japanese restaurant chain Onyasai to attract new clientele. By introducing a budget-friendly "Nabe Drinking Set" priced at 1,980 yen, the b...
24 Touko 6min
